Professor John Quelch, Dean, China European International Business School

Professor John Quelch is an outstanding contributor to the world of marketing. Named by The Sunday Times as one of the “Top 25 Britons who call the shots in America”, John A. Quelch was until recently the Lincoln Filene Professor of Business Administration at Harvard Business School where he taught Marketing to senior executives on the School’s Advanced Management Programme.

Dr. Quelch is a Consultant to over fifty leading firms including American Airlines, Apple Computer, AT&T, Coca-Cola, Colgate-Palmolive, Fidelity Investments, General Electric, Gillette, Hoffman LaRoche, Honeywell, IBM, Novartis, Procter & Gamble, Textron and Westinghouse. …

He is the author and co-author of twenty books including The Global Market in 2004, Marketing Management in 2004, Global Marketing Management (4th edition, 1999), Cases in Advertising and Promotion Management (4th Edition, 1996) and The Marketing Challenge of Europe 1992 (2nd edition, 1991). He has published over fifty articles on marketing management and public policy issued in leading journals such as Harvard Business Review, McKinsey Quarterly and Sloan Management Review. In addition, he is widely quoted in business publications such as Business Week, The Economist, Financial Times and The Wall Street Journal and appears regularly on CNN and CNBC.